Preston's Red Rose Gold was the last to be converted to the Magic brand, in 2000, two or so years since the conversion of the majority of the stations.

The northern AM stations played Hot Adult Contemporary music.

The playlists of these Magic stations predominantly consisted of hits from the 1960s and 1970s, although music from other decades was included in the mix.

Following the success of the radio stations, Emap set up a corresponding Magic TV channel which is available through satellite and cable television systems and plays non-stop videos of songs established as typical of the Magic brand.

The albums predominantly feature music on the Magic 105.4 play list, but were also promoted on the Northern England stations too.