[Rival station 3KZ was licensed to the Industrial Printing Co. Ltd. for and on behalf of the Victorian Labor Party.

[4][5] Despite generally low ratings, there were a few popular programs, including the children's session sponsored by Peters Ice Cream, One Man's Family, Raising a Husband, etc.

Thring's acting career, whilst mainly centred around the Melbourne theatre scene, also included periods in London and Hollywood.

His first broadcast in a radio, television and theatrical career that spanned nearly 60 years was in the 3XY program Scouting Around, hosted by Tom Jones.

These included Frank Avis,[11] Laurie Bennett,[12] Graham Berry,[11] Carl Bleazby,[13] John Boland,[11] John Burls,[11] Ray Chapman, Peter Charleston,[14] Bern Davis,[13] Col Denovan,[11] Jack Dyer,[14] Keith Eden,[7] Doug Elliot, Peter Evans, Vi Greenhalf,[12] Mary Hardy, Ken Hibbins,[11] Geoff Hiscock,[11] Ken Howard,[15] Tom Jones,[13] Craig Kelly,[16] Maurie Kirby,[11] Wayne Kirby,[11] Paul Konik,[12] Alwyn Kurts, Ray Lawrence,[17] Barry Looms,[11] Bernice (Binny) Lum,[18] Alex McNish,[13] Bruce Mansfield, John Magee,[11] Ian Major,[11] Tom Miller,[13] Alf Minister,[11] Bert Newton, Bill Passick,[11] Sir Eric Pearce, Stan Rofe, Bob Rogers, Will Sampson,[18] Dennis Scanlon, Barry Seeber,[12] Wallace Sharland, David Shoreland,[11] Paul Sime,[11] Clyde Simpson,[11] Eric (''Tiny'') Snell, Roy Stenye,[13] Cyril Stokes,[14] John Storr,[19] Jeff Sunderland,[11] Madge Thomas,[19] Frank Thring Jr.,[2] Hal Todd,[12] Iven Walker,[11] Mike Walsh, Jeff Warden,[11] Dorothy Wilby,[13] Madge Wister,[8] Johnny Young, etc.

(In the 1930s, the Postmaster-General's Department issued 24-hour licences to one station in each capital city market except Melbourne.

)[4] An excellent history of the first 10 years or so of 3XY can be accessed in the following book: Fitzpatrick, Peter, The Two Frank Thrings, 2012, Monash University Publishing, Clayton, Victoria.

(Heming received a letter of complaint from a woman who signed herself 'Yours in Christianity' but which concluded: 'I have prayed to the Lord that you be struck dead'.

)[24] In the early 1970s, there was a head-on battle for the lucrative Top 40 market between 3XY, by then managed by Rod Muir, and Rhett Walker's 3AK.

[26][27] As well as its Top 40 format, in the early 1970s, 3XY also experimented with a personality format with Bert Newton conducting the breakfast program, and Graham Kennedy presenting a morning session from a studio especially constructed at a cost of $10,000 in the bedroom of his house in Frankston, thus saving him from even having to leave home to present the show.

When Bay FM commenced broadcasting in December 1989, 3XY briefly simulcast the BAY-FM overnight programs, retaining its rock music format during the day.

After a period of 12 months, the then-Australian Broadcasting Authority demanded that the two stations begin separate programming.

The final on-air program as 3XY was a one-hour pre-recorded special, commissioned by AWA and produced and presented by music historian Glenn A Baker.

The last song to be ever aired on 3XY, was AC/DC's It's a Long Way to the Top (If You Wanna Rock 'n' Roll), at the end of the pre-recorded special.

Promoted as The Breeze, the station had a mix of easy listening music, personality talk and Saturday AFL football.

Some programs garnered a loyal following but overall the station failed to gain a commercially viable audience in its target demographic of people aged 40+.

AWA had a three-year strategy to grow the 3EE audience, but in 1993 the company decided to exit the commercial broadcasting sector and concentrate on its core business of electronics design and manufacture.

AWA sold 3EE to Wesgo, owner of another Melbourne station, 3MP, based in Frankston, an outer south-eastern suburb.

Southern Cross Broadcasting, which also owned Melbourne radio stations 3AK and 3AW, bought the 3MP and 3EE licences, and in accordance with media ownership laws which restrict any organisation from owning more than two radio stations in one region, they chose to keep 3AW and 3EE (Magic 693), while selling off the lower rating 3AK and 3MP licences.

1278 did broadcast Melbourne Storm matches as well as a selection of interstate NRL matches broadcast by the Continuous Call Team[34][35][36] On 21 January 2020, Nine Entertainment announced the Macquarie Sports Radio brand would be abandoned and the station – along with its interstate sister stations 2UE and 4BH – would return to an all-music format "built around the best of the '50s, '60s and '70s" with a "soft launch" on 2 February 2020.