[1] It is a syrup that quickly hardens into a crispy shell when poured onto a cold surface, which is the origin of the product's name.
It comes in several flavors, including chocolate, caramel, chocolate fudge, cupcake, cherry, and smores in addition to two unique flavours—One with chocolate, caramel, and pecans, which the company calls "Turtle Delight", and a flavor based upon the candy bars Twix, Hershey's, and Reese's.
[citation needed] In Australia, where the product was first invented, it is made by Cottee's and called Ice Magic.
In the UK, the product was available as Bird's Ice Magic.
[1] The "shell" effect in Magic Shell is due to the presence of coconut oil and sunflower oil, both of which contain high amounts of saturated fat, and sugar, which produces a chocolate mixture which is solid at higher temperatures than would otherwise be the case with normal ice cream topping.