Boiman developed several patent-pending image analysis technologies that analyze unedited videos to identify the most interesting parts.

[1] The system recognized faces, animals, landscapes, action sequences, movements and other important content within the video, as well as analyzing speech and audio.

[14] In September 2014, Magisto rolled out a feature called 'Instagram Ready' which allowed users to upload 15 second clips that are automatically formatted for Instagram.

[16] In October 2014, Magisto was placed 9th on the 2014 Deloitte Israel Technology Fast 50 list and named as a finalist in the Red Herring's Top 100 Europe award.

[18][19] In April 2019, the company was acquired by Vimeo, the IAC-owned platform for hosting, sharing and monetizing streamed video, for an estimated $200 million.

[22] In September 2011, at the same time as the public launch of their web application, Magisto announced a $5.5 million Series B funding round led by Li Ka-shing’s Horizons Ventures.