[1] The informality and spontaneity Magnetic Poetry has endeared it to educators in creative writing.

While suffering writer's block, he wrote words on pieces of paper and rearranged them, hoping to use it as a starting point for lyrics.

After placing the magnets on his refrigerator, visitors to his home would also rearrange the words, creating their own impromptu compositions.

[3][4][5] Kapell then designed versions of the magnets for sale at Calhoun Square, Minneapolis, USA.

[3] He has since published a number of books describing the use of the kit and anthologizing poems produced with it.