It can be run as a self-hosted DXP or with Magnolia’s managed DX Cloud services with a Platform-as-a-Service (PaaS) implementation.

Magnolia CMS is a Java-based content management system[23] that uses a JCR repository to store, retrieve and search data.

In this respect Magnolia is similar to Adobe Experience Manager, Hippo CMS and Jahia which also use JCR.

The system core and features such as the page editor, digital asset management and cache are packaged into separate modules.

[25] Magnolia has clients around the world, in sectors including financial services, government, pharmaceuticals, manufacturing, and e-commerce.