The company was a business unit of SMC's Magnolia Division and engaged in the manufacture of butter, margarine and processed cheese.

In 1996, SMC spun off its ice cream and milk business into a joint-venture with Nestlé, forming Magnolia-Nestlé Corporation.

The Aurora Boulevard property remained under the ownership of SMC and served as the venture's main production facility and site of its ice cream parlor.

PDPC and Nestlé’s ice cream production was gradually transferred a new facility in General Trias, Cavite.

[2] One of the mall’s first establishments was a Magnolia-franchised ice cream parlor named Magnolia Flavor House, which operated from 2012 to 2017, as a fitting homage to the property’s roots.