It is now also planted as an ornamental in North America and Europe, though rather less often than its popular hybrid (see below).

It is a deciduous shrub, exceptionally a small tree, to 4m tall (smaller than most other magnolias), and blooms profusely in early spring with large pink to purple showy flowers, before the leaf buds open.

It is one of the slowest-growing trees, with a growth rate of 15 - 30 centimeters (6–12 in) when young.

[2] The cultivar 'Nigra', with flowers much deeper in colour than the species, has gained the Royal Horticultural Society's Award of Garden Merit.

[3] It prefers an acid or neutral soil, in full sun or light shade.