[5] The film also helped Tran Thanh become the first and only director in Vietnam to have a total revenue of over 1,000 billion VND after Bo Gia, Nha Ba Nu, and Mai.

[13] On November 28, 2023, Trấn Thành and the distribution company officially announced the film Mai and set the release date for February 10, 2024, the first day of Lunar New Year.

"[13] Releasing on the first day of Lunar New Year in 2024, the film faced competition from director Nhất Trung's movie Gặp lại chị bầu.

By the eighth day since its release, the film had grossed 300 billion VND, continuing to break the previous record set by Nhà bà Nữ, also directed by Trấn Thành.

[25] According to Deadline Hollywood, journalist Liz Shackleton noted that Vietnam had the most fierce competition in cinema during the 2024 Lunar New Year, making it the fastest recovering film market in Asia after India.

[26] After its release, the main setting of the film, an old apartment building where many Chinese residents live on An Binh – Tran Hung Dao Street in District 5, Ho Chi Minh City, became a popular spot for people to take photos.

[27][28] Additionally, a noodle soup shop in District 5, featured in the film, suddenly gained fame and had to close early at 8 PM instead of 3 AM the next day due to running out of ingredients to serve.

[29][30] On January 4, 2024, images of the film's poster circulated on social media, coincidentally matching the cover of the book "Hen Nhau O Mot Cuoc Doi Khac" (Meet Me in Another Life).

Le Thanh Liem - Chief Inspector of the Ministry of Culture, Sports and Tourism said that cinemas must comply with regulations, must ensure the age of moviegoers is in accordance with the label.

[36] By the morning of March 1, the Chief Inspector of the Department of Culture, Sports and Tourism of Ho Chi Minh City confirmed that four cinemas in the area were administratively fined from 60 to 80 million VND for allowing students to watch the movie "Mai".