It terminated its agreement with Smiling Hill Farm, its exclusive processor because of equipment failure: an "antiquated carton filler" that was "not capable of meeting the current and future requirements of MOO.

[2] In April 2009, the group made an agreement with Smiling Hill Farm, a local milk producer, for processing, and Oakhurst Dairy agreed to transport the products.

[2] Funding for MOOMilk, which needed $500,000 to begin operations, was provided by the state of Maine, as well as from private sources, including Stonyfield Farm.

[6] In December 2010, Whole Foods Market stores in Massachusetts began selling MOOMilk products, but even so, the company still needed outside money in order to survive.

[5] The story of Maine's Organic Milk Company (MOOMilk) has been documented by Pull-Start Pictures in the documentary, "Betting the Farm".