Majo

Majo (masc., [ˈma.xo]) or maja (fem., [ˈma.xa]), also manolo and manola, after the most popular names, were people from the lower classes of Spanish society, especially in Madrid, who distinguished themselves by their elaborate outfits and sense of style in dress and manners, as well as by their cheeky behavior.

[2] In Spanish, the word possesses derived forms such as chulapo and chulapa, a version of chulo and chula in reference to their saucy attitude, as well as chispero and chispera, among others.

The outfit of the maja would influence the costume of the eponymous protagonist of Georges Bizet's French opera Carmen in the mid-19th century.

[4] In the 20th century, with the popularization of Spain as a tourist destination, the manola or maja, often holding a folding fan, increasingly gained recognition as the image of a stereotypical traditional Spanish woman.

The brand's portrait of the maja in the soap boxes and wrappings was based on the person of Carmen Tórtola Valencia (1882–1955), a famous Spanish dancer of the early 20th century.