[1][2] The novel is written in the first person and involves real life celebrities such as Richard Gere, Renée Zellweger, and Mike Nichols; however, it is fiction.

He is contacted by his acting agent Barry about a potential role in a Richard Gere/Renée Zellweger romantic comedy titled Let's Make Love, written by Kevin Jarre, directed by Mike Nichols, and produced by Robert Evans.

Bruce goes to New York City and auditions for the role, then gets the role despite the fact he was not the first, second or last choice; others considered included Johnny Depp, John Cusack, Billy Campbell, Gary Sinise, John Malkovich, and Robert Patrick.

The Bruce Campbell Way uses many original images created by graphic artist Craig "Kif" Sanborn in order to both illustrate Campbell's narrative and to provide supplemental humor, including an image of a surveillance van with "Ordinary Parked Van, Pay No Attention Just Keep Doing What You Are Doing, Speak Clearly & Audibly" printed in large letters on its side.

[citation needed] The audiobook was produced as a comedy album, rather than a traditional audiobook, with a cast of actors performing the dialogue, and Campbell arranged a deal with a record label, Rykodisc, to distribute the album, rather than a book publisher.