[2] Although Sam Raimi, with whom Bruce frequently collaborates, is not involved with this production, much of the film is in the vein of the Evil Dead series.

Meanwhile, Bruce Campbell is finishing filming for the fictional Cave Alien II, and is promised a birthday surprise from his agent, Mills Toddner (Ted Raimi).

Bruce meets Jeff, who kidnaps Campbell and takes him to Gold Lick in hopes that his hero can save the town from Guan Di.

Upon arrival, Bruce assumes this is his birthday surprise from Mills, and thinks it is all a movie, despite a lack of cameras and a script, and agrees to "help".

Bruce then finds out that it is all real and flees Gold Lick, angering the townspeople, disappointing Kelly, and upsetting Jeff.

As part of a running gag, an Italian painter (also played by Ted Raimi) constantly repaints the population sign every time someone dies, including himself.

He has a restraining order placed upon him by his ex-wife, Cheryl (Ellen Sandweiss), and finds that his "surprise birthday present" from Mills was just a singing prostitute named Kasey (Janelle Farber).

After kissing Kelly, Bruce decides to sacrifice himself (with bean curd playing a significant role in luring Guan Di) and the dynamite is blown up.

One negative review came from Felix Vasquez Jr. of Cinema Crazed, calling it "Smug, silly, and forgettable, this vanity project wants to be the next cult hit, but really is just another vehicle for Bruce Campbell."

[8] In a message sent in January 2010, to Ain't It Cool News, Campbell officially announced the sequel, stating that "principal photography begins this fall in Oregon.