Mall goth

The term began as pejorative, connoting solely being interested in goth for its fashion, rather than the subculture itself, similar to the use of poseur.

[17][18][19] With the increased usage of the internet and social media, mall goths became frequent users of sites such as MySpace[20] and Pure Volume.

To the extent that, in an article published on 22 May 2018 by Fashion, writer Isabel Slone cited Lil Uzi Vert's appearance at the 2018 Grammy Awards as "perhaps the most visible moment of the mall goth revival", through their wearing of bondage trousers and multiple wallet chains.

[11] MetalHammer writer Alice Pattillo credited Instagram accounts such as @1990smallgoth as a key part of the continued popularity of the subculture.

[23] Fashion items such as platform boots and oversized sweatshirts and trousers are common amongst mall goths, as well as striped and checkered prints.

[28] W writer Katherine Cusumano described Kristen Stewart's outfit on September 22 2016, of "bold swipe of black liquid liner, the deep reddish magenta under-eye liner, the slightly yellowed bleach job, and the padlocked necklace" as notably mall goth.

[32] During the subculture's revival, it became common for mall goths to wear baggy trousers contrasted with small tops.

[11] Additionally, mainstream celebrities such as Kanye West, Lorde, Kylie Jenner and Bella Hadid were photographed in mall goth outfits.