It blends elements of goth fashion, gym wear, and minimalist design with a focus on physical fitness and well-being.
"[5] In addition to citing athletic wear, future fashion labels and the emotional spectrum, they also reference sources from other online movements and aesthetics; "It’s not just the colour scheme, a lot of the stuff we post are just futuristic or healthy takes on goth style... We find equal inspiration in our Tumblr feed, where you see a lot of 3D rendered images, which have no people or clothing shown.
"[6][2][7] Grabarek, Cantino, and Scott have stated that Health Goth "has to do with our history of net art obsession and fascination with the rise of trans-humanism.
We want to create art that references evolution and relate it back to subcultures, things like bio-enhancement technology, anti-aging medication, and how it all feeds into this ideal of "pursuing perfection".
"[8] They later stated they were "followers of the trans-humanist movement" and related their approach to a rejection of retro-fetishism: "It's pretty fantastical when it comes down to it, and some may find that too strange or taboo, but we prefer that blurry, uncomfortable space over the conventional and twee bullshit you see everywhere.