Retail spending has remained strong through economic ups and downs (according to the U.S. Census Bureau, it totaled about US $3.58 trillion in 2002).
[2] Placement in walkways guarantees high foot traffic from shoppers, offering opportunities for impulse sales.
[2] The short leases allow larger retailers to test the market temporarily before committing to a location,[3] and lower costs for new business owners.
These units are located in shopping malls, airports, at sporting events, or inside larger stores (occasionally as "concession stands").
It is generally possible to rent spaces for a month or even a weekend, but most businesses would not be able to turn a profit in such a short period.
This is quite different from the traditional "keystone" (doubling) of product costs, which is normally found in an in-line store with thousands of SKUs and higher transaction totals.