Mallo Cups are an American milk chocolate cup-shaped candy that contains a whipped marshmallow center invented in 1936 by Boyer.
Brothers Bill and Bob Boyer began with production of candies such as fudge and nut clusters in 1936 in their own kitchen as a means of supplementing income during the Great Depression.
[1][2] Mallo Cups are made from the following ingredients: Milk chocolate (sugar, cocoa butter, milk, chocolate liquor, and soy lecithin), corn syrup, sugar, water, coconut, dextrin, egg whites, salt, guar gum, natural and artificial flavor, potassium sorbate (to preserve freshness) and soy lecithin.
[3] In November 2010, Boyer introduced a dark chocolate version of the Mallo Cup.
The cardboard coins can be cut out and saved then redeemed for items from the company's prize catalogue, including Mallo Cup candies, clothing, toys, and other collectibles.