Malo[1] (from Latin ego mālō /ˈmaː.loː/, meaning I prefer) is an Italian luxury brand of cashmere,[2] started in Florence in 1972 by brothers Alfredo and Giacomo Canessa.
Malo Tricot Srl was started by brothers Giacomo and Alfredo Canessa in 1972 in Florence.
The company relocated in 1973 to Campi Bisenzio in the province of Florence in Tuscany, where cashmere production commenced.
In 1984 Malo USA Inc. was opened in New York City to distribute knitwear products in the United States.
From the 90s onwards, the company's strategy focused on increasing exports, through the opening of sales offices in strategic markets (New York, Düsseldorf, Paris, Tokyo) and the growth of flagship stores to promote the brand.
Malo boutiques are present in Italy, France, Spain, the United States, Russia, Japan and South Korea.