Organizers also aim to contribute new skateboarding infrastructure and boost retail activity in those areas where events are held.
[4] World-class skateparks remain in New York City, Washington, DC, and Kimberley, South Africa.
Maloof Money Cup events also feature music performers with a variety of artists from the hip-hop, pop and rock genres.
Some notable artists have appeared including Ludacris, Snoop Dogg, Lil Jon and Nelly.
It was inspired when Jake Brown, a professional vert skaterboarder, took a 50-foot fall in the 2007 X Games and came out alive, with some relatively minor injuries, but for the most part unharmed.
The first ever event by the foundation was in 2009 and was called Ante Up for Skateboarding, a poker tournament sponsored by Monster Energy.