As of September 2020, his sponsors are Fallen Footwear, Monster Energy, Bones Bearings, Cult Crew, Thunder Trucks, Spitfire Wheels, Stance, Kershaw Knives, Grizzly Griptape, GoPro, Indian Motorcycles, cbdMD, Remind Insoles, and most recently Zero Skateboards.

Cole was born in Statesville, North Carolina but moved to the Philadelphia area at a young age.

[3][4] Cole was formerly a member of the G-Spot Skate and Snow team, before being sponsored by Enjoi and Zero Skateboards.

The pair competed in the Battle at the Berrics 6 contest on May 18, 2013 with Capaldi being the winner;[9] however, as of July 9, 2014, an announcement had not been made regarding the new sponsorship arrangement and Cole does not appear on the brand's "Team" page.

[10] A segment on Tony Hawk's RIDE Channel, published on July 6, 2014, asked Cole—who was riding a blank, black-colored skateboard deck at the time—if he knew of any possibilities for his next skateboard deck sponsor and he indicated that he was not aware of any options at the time.

"[12] Prior to the release of a limited edition series of 666 "Chris Cole" skateboard decks—Cole confirmed that the decks were not related to any brand, including a potential one of his own—that he officially parted ways with zero on July 1, 2014, which is displayed on the decks in Roman numerals.

[13] Cole is perceived as an "ambassador" for skateboarding, representative of the generation that he is a member of, and he explained his perspective on the matter in an October 2014 interview:

I also just wanna live a full life and it not to be all about just tricks at spots ... Who should represent this sport?

[14] Cole was a co-owner of Reign Skate Shop in Fairless Hills, PA, and a former shareholder of the Zero skateboard company.

[21] Cole has also been victorious in other contests, including Back to the Berg and the DC Copenhagen Pro.

[22] In late June 2013, Cole won the gold medal at the Street League Skateboarding contest at the Munich leg of the X Games.