[2][3] ManaBus and Nakedbus ceased operation on 15 July 2018, with the bus fleets being sold to Ritchies Transport Holdings,[4] part owner of rival coach company InterCity.

[8] Advertised fares started at $1 (plus $1.99 booking fee), using a yield management model as employed by sister companies Megabus, OnniBus and PolskiBus.

[9][10] ManaBus.com operated at a high load factor using yield management pricing and large double decker buses to keep capital cost per seat and fuel burn per seat at low levels, similar to how airlines operate.

Founder Brian Souter believed that bus journeys of up to six hours can compete with air travel.

Key routes include:[12] ManaBus.com operated a fleet of Kiwi Bus Builders bodied Volvo B11Rs.