[2] The techniques assessed (and developed) are drawn in the main from managerial accounting and corporate finance; the former allow management to better understand, and hence act on, financial information relating to profitability and performance; the latter are about optimizing the overall financial-structure; see Financial management § Role.
Academics working in this area are typically based in business school finance departments, in accounting, or in management science.
[3] The analytics here are thus concerned with forward-looking decisions, as opposed to the historical and compliance perspective of financial accounting.
Managerial finance is, as above, also focused on the overall financial-structure of the business, including its realized impact on cash flow and profitability.
It is thus interested in long-term revenue / business optimization, while also minimizing the potential impact of any financial shocks on short term performance.