Beauty of the Heart) is an Indian romantic drama series produced by Suzana Ghai under the banner of Panorama Entertainment.
Ruchita, an idealistic woman, lives with her family in Uttar Pradesh and works at a company called Goyal Jewellers in Jaipur which is owned by a famous businessman, Naresh Goyal, who is also Shreedhar's, Ruchita's father, friend.
Nihar, the youngest son of Naresh, is in love with Amrita, Ritu's adoptive sister.
However, Amrita leaves for London to continue her education, so Nihar reluctantly marries Ruchita.
Amrita returns to India after learning of Ruchita and Nihar's marriage and decides to separate them.
At wit's end, Amrita falsely blames Ruchita for pushing Daadi into an accident but she survives the incident.
Ritu's adoptive mother, Meera, turns her against the Goyal family and encourages her to let Nihar remain imprisoned.
Preeti, who is Naresh and Poonam's long-lost daughter, seeks vengeance on the family and creates problems between them as Daadi hides her secret.
Aanchal and Tai Maa kidnap Poonam and Anchal demands Nihar to marry her.
Nihar learns the truth and Prateek tells him to hide the secret as he does not want to ruin his relationship with Ritu.
To save her relationship, she writes a letter to Ruchita under Nihar's name, telling her to leave.
Poonam exposes that Ruchita only gave birth to one child, Juhi, and Ruhi is an orphan.
Ritu, worried that her relationship will be at stake if Ruchita and Nihar reunite, helps Disha.
Nihar is killed in a bomb blast, planted by a woman named Monica who posed as Prateek's girlfriend.
Monica is a terrorist who intends to destroy the country, but Nihar is blamed for the blast by the society causing Naresh to sell his house and his businesses.
Ruchita, helped by her classmate and an ACP officer, Ved Vardhan, decides to investigate the blast and they learn Monica's true identity.
Monica plants a bomb in Ruhi, Juhi and Pinku's school, but Ruchita, Ved and her cousin sister, Radhika saves them.
Soni thinks Ruhi, despite being dark-skinned, is more suitable for Nahar and the family accepts this decision.
Sumitra accepts Juhi and Poonam turns Soni against Ruhi to stop this marriage but fails.
Goenka family learns that Ruhi is an orphan and no one knows whose blood or lineage she carries.
Several years ago, Agni jumped from a balcony and suffered brain injury and now she behaves like a child and is aggressive.
Nahar begins to fall in love with Ruhi, but Agni is cured and regains her memory.
She mixes a medicine inside a cake on her birthday which makes her angry in front of the family and frames Ruhi for a fake case with the help of a police inspector, Pritam Singh, who sought vengeance on Ruhi and has her arrested.
Sumitra dislikes the relationship between both Ruhi and Juhi and turns Soni against both sisters as she plans to create problems between them to separate them.
[11] After the success of this show, it had a spin-off television series titled Mann Atisundar as this story portrayed Radhika, a plus-size woman who is Ruchita's cousin who wants to marry a man of her choice.