Manuel Abud is a Mexican-American business and entertainment executive and the current of CEO of the Latin Recording Academy having succeeded Gabriel Abaroa in August 2021.

While COO of the Latin Academy, Abud successfully led a major reorganization, maximizing efficiencies and taking a swift leap to digital content development.

He has also served on the boards of the Texas Association of Broadcasters, Junior Achievement of Dallas, the YWCA Foundation of Fort Worth, the Tomás Rivera Policy Institute, the Ronald McDonald House of Charities of Southern California and the Pasadena Red Cross, among others.

Abud received a bachelor's degree in accounting from the Instituto Tecnológico Autónomo de México and an MBA from Houston Baptist University.

[3] In addition, he has served on the boards of the Texas Association of Broadcasters,[4] Junior Achievement of Dallas, the YWCA Foundation of Fort Worth,[5] the Tomás Rivera Policy Institute, the Ronald McDonald House of Charities of Southern California,[6] and the Pasadena Red Cross.

Abud was director of investor relations at Grupo Televisa, where he played a key role in its initial public offering and subsequent listing on the New York Stock Exchange.

[14] On July 12, 2005, Abud testified on behalf of Telemundo before the Senate Commerce, Science and Transportation Committee regarding legislation under consideration to regulate multicasting and the digital conversion of television.

[15] Abud also increased community engagement for the network through initiatives such as Vota Por Tu Futuro (Vote for Your Future) which targeted voters during the 2012 election year.

[22] In April 2016, the network announced the creation of Azteca GlassWorks, its new digital content studio, designed to enhance storytelling and native brand integration for advertisers.

[25] As a keynote speaker at MIPCancun Latin America TV Market and Summit on November 16, 2016, Abud commented on what storytellers can learn from President-elect Donald Trump's general election victory, calling the campaign a “major lesson” for broadcasters and media.

[29] The network supports Esperanza Azteca, the first U.S.-based Hispanic youth orchestra, which helps underprivileged students develop musical skills, leadership, discipline and teamwork.