In 1983, after studying musical pedagogy in Lyon, France for one year, he decided to start a career as composer at the Escuela Nacional de Musica of the University of Mexico.
In 1991, Rocha Iturbide traveled to France where he studied and worked as a researcher at IRCAM, and where he pursued his doctoral thesis on granular synthesis and quantum mechanics in relation to sound from 1992 to 1999.
In these years, he worked with Curtis Roads and Barry Truax, two of the most important pioneers on granular synthesis computer music techniques.
Iturbide has had solo exhibitions in ARCO 99 in Madrid, Spain; Surge Gallery in Tokyo, Japan; and Avatar in Quebec, Canada, in 2002.
His work has appeared in collective exhibitions in Chantal Crousel Gallery (Paris, France, 1994); Lines of Loss in Artists Space (New York, 1997); Sydney International Biennial (Australia, 1998); Project Rooms of the ARCO Fair (1999); Nothing in Roseeum (Malmo, Switzerland , 2001); AVATAR (Quebec, Canada, 2002); Puddles Artists-Initiative links (Tokyo Japan, 2003); Jumex Collection (Mexico City, 2003 and 2006); Museum of Fine Arts in Caracas (Venezuela, 2003); Koldo de Mixtelena (San Sebastian, Spain, 2007); International Forum of Cultures (Monterrey, 2007); Eco Museum (Mexico City, 2008); McBean Gallery (San Francisco, California, 2010); Xng Dong Chaeng Space for Contemporary Art (Pekin, China, 2011); MUAC (Mexico City, 2012); Le Laboratoire Gallery (Mexico City, 2012 and 2014, with respective curatorships of Ariadna Ramonetti and Michel Blancsubé); Prada Foundation (Venice, 2014); and Zona MACO 2013 (Prize 1800 José Cuervo), 2014 and 2015.