Due in part to her sunny disposition and facility with soundbites, Morgan became an unofficial spokesperson for opposition to the women's movement.
Maude, a staunch feminist, is incensed by her friend's change, and confronts what she believes is her own husband's growing interest in being pampered in this manner.
To test her husband, she decides to dress in saran wrap under a trench coat, only to be greeted by a male neighbor who has knocked on the Findlays' door.
[12] In an episode of James Garner's NBC-TV series The Rockford Files entitled "Trouble in Chapter 17" (September 23, 1977), the character of Anne Louise Clement (Claudette Nevins), who believes her book on how to be the perfect wife is the cause of the death threats against her and for whom Jim must act as bodyguard, is closely based on Marabel Morgan.
In a 2000 episode ("Rory's Dance") of Gilmore Girls, Lorelai (played by Lauren Graham) jokingly tells her mother (Kelly Bishop) that she would have come to the door to let her in, but she didn't have any saran wrap.