Music was founded as a nonprofit outreach of Calvary Chapel to popularize and promote a new, folk-rock style of hymns and worship songs influenced by the Jesus people.

recording groups were Sweet Comfort Band, Love Song, Chuck Girard, Children of the Day, The Way, Debby Kerner, Mustard Seed Faith, Karen Lafferty, and Daniel Amos.

The label's first release was a various artists compilation entitled The Everlastin' Living Jesus Music Concert, in 1971.

launched Broken Records, a label focusing on modern rock, punk and alternative music.

The "Colours" series contained instrumental music in the vein of New Age artists, but the label avoided the term.