Marcel Giroux

[1] In 1989, after Pelletier died, Giroux shifted the company's focus to feature films and television.

[1][2] In 1997, he was nominated for the Genie Award for Best Live-Action Short Film for Zie 37 Stage.

[3] While many producers considered the novel The Little Girl Who Was Too Fond of Matches by Gaétan Soucy a poor choice for basing a film on,[4] Giroux purchased the rights.

[4] On 26 April 2016, Telefilm Canada announced financial support for Giroux's production.

[6] For The Little Girl Who Was Too Fond of Matches, Giroux was nominated for the Canadian Screen Award for Best Motion Picture.