In 1962, Minale came to Britain to work as a designer in London, again for Young & Rubicam and met his future partner Brian Tattersfield.
Two years later, the duo formed Minale Tattersfield during a period that coincided with a new generation of young London design firms including Wolff Olins and Fletcher/Forbes/Gill.
[2] These fledgling firms[3] were jettisoning the old commercial-artist tradition in favour of a more simple and pared-down style of visual communication much influenced by Bill Bernbach in New York.
The firm even introduced its own corporate logo – the "Scribble", a loose, free-form, pencil-drawn counterblast to the formal graphic conventions of the time.
Its client list grew to include: Thames TV,[4] Kodak, London Transport, British Airports Authority, Nestle, Harrods, NatWest, Armani, Premier League, Eurostar, Imperial War Museum, International Cricket Council, Sydney Olympics and many more.