It is a common and widely cultivated crop in Ramnagar, Gaunaha, Mainatand, Chanpatiya, Narkatiyaganj and Lauriya blocks of West Champaran district.
[1] Under its Geographical Indication tag, it is referred to as "Marcha Rice".
[2] The name "Marcha" is derived from the grain's resemblance to black pepper as in the state language of Hindi, pepper is called Marcha (मर्चा चावल).
List of characteristics and facts about Marcha Rice:[6] It was awarded the Geographical Indication (GI) status tag from the Geographical Indications Registry, under the Union Government of India, on 31 July 2023 and is valid until 28 November 2031.
[8][9][10] It thus became the second rice variety from Bihar after Katarni rice and the 23rd type of goods from Bihar to earn the GI tag.