[4] She then moved to Montgomery Ward and started working in mail order merchandise and brought fashion into the pages of the catalog.
[1] During World War II she taught social studies to teenagers at Columbia University's Lincoln School, and then moved back into fashion after the war by working at Holiday where her work included writing guides on what to wear at different social events.
The ad campaign centered on finger painting of an animal called a Polka-Dotta without showing the shoes,[12] which upset other advertising companies.
[1] In 1959 Hockaday won a new account with Jantzen, a swimwear company,[18] after a presentation by her, Sarah Tomerlin Lee,[19] and John Bryne.
The ad campaign for Jantzen became known for the line "Just wear a smile and a Janzen" which was coined by Jean Ann Zuver while she worked at the Hockaday Agency.
[18] Hockaday's other work included the paper company Crane & Co, establishing mail-order catalogues for the French Boot Shop (FBS),[21] Martex Towels,[22] and an anti-smoking campaign funded by the American Cancer Society that targeted 5th and 6th graders with the Huffless, Puffless Dragon.