Marina Rinaldi is a ready-to-wear, plus-size women's clothing brand of the Italian Max Mara Fashion Group, one of the best known of the company’s 35 different labels.

[citation needed] Marina Rinaldi has employed photographers in its advertising, including Arthur Elgort, Peter Lindbergh, Patrick Demarchelier, Greg Kadel, and Craig McDean.

[citation needed] In 1991 MR Characters, the brand’s house organ, became the first Italian magazine dedicated entirely to the demands and desires of curvaceous women,[7] and included not only fashion reports, but also articles on design, literature, art, cooking, travel, beauty and wellness.

[citation needed] In 1992, 450,000 copies of the first issue of this free semiannual magazine were distributed in English, French and Spanish translation at Marina Rinaldi stores worldwide.

[citation needed] In July 2010 Marina Rinaldi collaborated with UK pop band Temposhark using their songs Joy and Crime to promote their latest fashion campaigns.