[2] Since the beginning of the 21st century, it has been noted that mainstream news sources have begun to devote more page space to "health and wellness themes".
[12] This newly proposed rule no longer contains the requirement that such programs be reasonably designed to promote health or prevent disease.
"[13] Michael D. Gordin writes that pseudoscience is a bad category for analysis because it exists entirely as a negative attribution that scientists and non-scientists hurl at others but never apply themselves.
[3] Petr Skrabanek has also criticized the wellness movement for creating an environment of social pressure to follow its lifestyle changes without having the evidence to support such changes.
[16] Some critics also draw an analogy to Lebensreform, and suggest that an ideological consequence of the wellness movement is the belief that "outward appearance" is "an indication of physical, spiritual, and mental health.
The Society for the Scientific Investigation of Parasciences has found that alternative medicine communities and conspiracy ideologies share a lot of similarities in that they have a “a strongly dualistic worldview of “good” versus “evil”; a desire for a simple answer to complicated questions; and an anti-scientific tendency”.
Both groups connect on similar beliefs including: anti-vaccination, Covid-19 misinformation and the idea that there is a secret organization of government officials running a child trafficking sex ring.