Mark Abrams (27 April 1906 – 25 September 1994) was a British social scientist and market research expert who pioneered new techniques in statistical surveying and opinion polling.
Here Abrams began developing his pioneering work in social investigation, market research, and opinion polling by conducting large-scale statistical surveys into consumer behaviour.
[7] Abrams returned to the London Press Exchange in 1946 to direct its research department as an independent subsidiary consultancy, Research Services Ltd. By the early 1960s the company employed over ninety members of staff and produced surveys for 300 clients a year, including academic as well as commercial, political, and public sector organisations.
[8] Research Services Ltd. was commissioned by Monica Felton to undertake social surveys prior to the building of Peterlee new town and the establishment of The Sun newspaper.
[9] Abrams, along with contemporary pollsters such as Henry Durant of the British Institute of Public Opinion, gained a reputation as an expert authority on market research and mass communication techniques in Britain, and published widely in academic journals as well as newspapers and the popular press.