[13][14] He was among the first to publish reviews from the Led Zeppelin reunion concert at the O2 in London in 2007[15] and from the first Rolling Stones show at the same venue in 2012.

[16] He has interviewed stars as varied as Sting,[17] Steve Miller,[18] Adam Ant,[19][20] Mary Wilson[21] and Kevin Rowland.

[28] It won praise from John Peel[29] and BBC TV called Beech "the world's leading expert on music names".

[30] Writing in The Independent, Christopher Hirst called the book "an enjoyable exploration of pop nomenclature",[31] while Andrew Coleman reported in the Birmingham Mail that Mark R. Beech's interest in names, before the age of Internet research, "stemmed from an interview with Sting, real name Gordon Sumner [who] once wore a striped black and yellow jumper which made him look like a wasp.

[8] A regular television and radio commentator in Britain, Europe and the United States,[7][29] Mark R. Beech was represented by the London-based literary agent Andrew Lownie.