Mark Fields (businessman)

Mark Fields (born January 24, 1961[1]) is an American businessman and former chief executive officer of Ford Motor Company.

Previously, as Ford's president of The Americas, Fields developed "The Way Forward" plan and separately led a significant turnaround of Mazda.

Fields instituted a turnaround plan that saw Mazda post a 2001 operating profit of $215 million by creating a culture of promoting for talent rather than seniority, reducing labor costs, and implementing a unified design product vision that led to the company’s "Zoom-Zoom" brand image of the 2000s.

[10][9] In 2002, Fields became chairman and CEO of the Premier Automotive Group, Ford's luxury unit, which at the time included Aston Martin, Jaguar, Land Rover and Volvo Cars.

[11] Aston Martin "created a new generation of products including the Vantage and DB9" that "led to the highest sales years in the company's history.

[17] Former CEO Mullaly recounts a time when Fields took personal responsibility for a failed tailgate latch on an SUV that was delaying the car's launch, in contrast to the rosy projections offered by other senior leaders in the face of serious challenges.

[19] As CEO, Fields committed $4.5 billion to electrified vehicles, including the electric Mustang Mach-E,[18] and returned to the 24 Hours of Le Mans race to win on the 50th anniversary of its 1966 victory.

In mid-March 2020 he predicted a recession based on the impact of COVID-19 on the global economy[28] and has described the electric vehicle industry as facing a "reckoning.