Ghuneim began his career as program director and VJ at the 21st Street video nightclub Private Eyes in New York City.
[2][3] In 1994 Ghuneim was the vice president of online and emerging technologies at Columbia Records.
[4] Ghuneim created and implemented online marketing campaigns for Columbia Records.
[6] He was previously senior vice president of online and emerging technology at Sony Music Entertainment.
[6] Ghuneim subsequently became General Manager of Twitter’s Curator, a position he held until early 2016.