[4] In 2007, Sampson became head of Swansea City's centre of excellence whilst the club was under the management of Roberto Martínez,[4] working there until 2009.

After losing the semi-final to Japan, England secured victory in the match for third place, beating Germany for the first time in 21 games.

[7] Post the tournament Sampson was recognised for Englands record breaking achievement by being nominated for Women's Coach of the Year at the 2015 Ballon d'Dor FIFA Football Awards.

Marking a significant shift from the previous EURO's in 2013 where England failed to win a single match and were eliminated at the group stage of the tournament.

In a close match England beat France for the first time in 43 years thanks to a superb goal from Jodie Taylor as the Lionesses won 1-0 and earned a place in the semi final against tournament hosts the Netherlands.

As a result of their achievements England Women reached a new high in the FIFA rankings as the Lionesses climbed to second after strong Euro 2017 showing.

On 18 October 2017, the FA apologised to players Eniola Aluko and Drew Spence after Katharine Newton concluded, on a balance of probabilities, in a third investigation that Mark Sampson made comments that were "discriminatory on the grounds of race".

[15] The FA agreed to pay a "significant " financial settlement to Sampson in January 2019, on the week his claim for unfair dismissal was due to be heard in court.

Stevenage finished the 2019–20 season in 23rd place, but were reprieved from relegation thanks to Bury's expulsion from League One,[20] and after Macclesfield Town was deducted four points for failing to both pay their players' wages and to fulfil a fixture.