[4] It offers research and data science[5] to companies ranging from Hollywood studios through streaming media services, video game publishers and lifestyle businesses to sports leagues.

MarketCast has been described as the "leading provider of iterative testing and benchmarking services that underpin the development of worldwide marketing campaigns.

"[7] MarketCast was founded by Joseph Helfgot when he presented positioning studies to Orion Pictures to help its marketing team with Dances with Wolves and The Silence Of The Lambs.

[11] In August 2017, MarketCast acquired Fizziology, a data analytics company based in Indianapolis,[12] and in 2018 it bought Turnkey Intelligence, a sports research firm.

[14] In March 2022, MarketCast acquired the New York-headquartered company, Phoenix Marketing International - a research and analytics provider specialising in advertising measurement.