Market research and opinion polling in China has been conducted by several Chinese and Joint-Venture companies since Chinese economic reforms and market opening of the 1980s.
Following inward investment and economic opening by 1998 there were 850 registered companies, both Chinese and Joint-Ventures, conducting market research in China.
[1] Initially the main customers for market research in the 1990s were MNEs.
[8]: 27 Most market research is purely commercial, however one notable example of a commercial survey firm which also conducts general public opinion polls is Horizon Research (also known by its Chinese name Lingdian).
[9] Horizon's survey results are often reported in the Chinese media, and referenced in some discussions of public policy.