The term is applied to any form of electronic architecture, especially software, perceived to have been produced purely for marketing reasons.
[1][2] It may be used by a vendor to place itself in such a way as to promote all their strongest abilities whilst simultaneously masking their weaknesses.
In his book Essential Software Architecture, Ian Gorton describes it as [A marketecture] is one page, typically informal depiction of the system's structure and interactions.
It shows the major components, their relationships and has a few well chosen labels and text boxes that portray the design philosophies embodied in the architecture.
A marketecture is an excellent vehicle for facilitating discussion by stakeholders during design, build, review, and of course the sales process.