This poses a challenge because, for example, "direct marketing activation triggers that were accurate 6 months ago, may now be quite inappropriate.
Among the techniques it uses, "it engages in unique marketing activation, including strong use of PR and events targeted at black, Asian, and Latino youth.
Often, only a small proportion of the consumers react positively to such activation, resulting to waste in marketing expenses.
If a circle of influencers can be identified for certain events or phenomena, then such activities can be focused into a group of factors or individuals, thus, optimizing the outcomes.
The advent of online video has opened up many opportunities for marketers who use it to engage customers in more compelling ways with new forms of advertising.
For example, "public relations may be viewed as broad communication operation rather than a sharp marketing activation.