Marketing decision support system

The system is used to help businesses explore different scenarios by manipulating already collected data from past events.

DSS has many tools[7] that contain different functions such as; sophisticated database management capabilities with access to internal and external data.

One of DSS's biggest benefits is its ability to predict the outcome of different scenarios, it can help businesses to save money by preventing failures and put them towards a better cause.

[citation needed] Decision support systems can help businesses to save time[9] as well.

[10] One of the most important and useful things about a system like this is that it lets the business look forward instead of being stuck and trying to examine the past to get answers to complex questions.