[2] While all of this may seem easy, it typically takes months of preparation to create, launch, and manage a campaign.
Also as advised before diversifying into many sectors also reduces the risk of profit loss where as being too diverse means resources are stretched out very thin causing minimum returns.
Examples include changes in family lifestyles, advances in technology, and the way consumers use the Internet.
[3] Companies cannot directly control changes in the environment, however they can create objectives or ways to market the product.
This is due to the reason that branching out to make connections will create bonds and pathways for companies to extend into other markets which they can receive more exposure.
If done correctly the exposure gained will result on sales of goods and services increasing which would mean the exposure to these new markets would cause the investments into such sectors open and increase the return on investments[4] Once objectives are set, the company can begin strategizing how they can successfully approach and execute their campaign.
The basic principles of marketing strategy are simply stated: to achieve persistent success in the marketplace over competition.
[2] With these basic principles, the company must recognize their competition, and strategize how they can be unique, while yielding positive results in the marketplace.
To yield the best results in the market place requires two essential elements: the issue of the position, specifically within the 'strategic triangle' (the customers, competitors, and corporation), and of time (the analysis of the past and future).
The company must develop these strategies and then determine their rate of exposure, who they are exposing it to, and how they plan on presenting the information.
[5] These strategies embody a range of marketing techniques from the campaign slogan to where advertising is placed.
[6] The general goal of the portfolio is to compile data to show to customers or employers how successful or unsuccessful the campaign and exposure was.
by keeping connected to the target market companies can read the thought patterns and plan for future implementations of the type of exposure which would result a high profit with the least amount of cost and use of resource.