Markstrat is a multiplayer business market simulation game developed by Jean-Claude Larréché and Professor Hubert Gatignon in which players take control of a virtual corporation.
[2] After the game was developed it was distributed on an ad-hoc basis by the French business school INSEAD.
Markstrat is played in over 500 academic institutions worldwide, including 8 of the top 10 international business schools.
The players also have the chance to conduct market research and gather information on their customers, their habits and their interests.
The team that has the highest net contribution margin or share price index (depends on the admin setting) would be considered the winner.