($130,800 in 2023 dollars [1] This reorganization was not successful, and GM announced the end of the Marquette in 1912.

During World War I, the plant was reopened and used to manufacture mortar shells for the US Ordnance Corps, then was repurposed for engine block casting when operations at Northway Motor and Manufacturing Division ended in 1925.

The Marquette nameplate was revived when the Buick division of General Motors launched their junior brand for model year 1930.

Along with Viking, LaSalle, and Pontiac, the Marquette was conceived to span a price gap in General Motors' market segmentation plan, and shared the GM B platform with the Buick Standard Six and Buick Master Six.

[2] The Marquette line rode on an 114 in (2,896 mm) wheelbase and was powered by an L-head straight six 212.8 cu in (3.5 L) producing 67 hp (50 kW) which was uncharacteristic of Buick products using overhead valves.

Compared to Oldsmobile's Viking, which enjoyed a total production run of only 7,224 over three model years (1929, 1930, 1931) Marquette produced 35,007 vehicles in the U.S. during its brief one year life span;[2] additionally, GM Canada turned out another 6,535 Marquettes.

[2] After the shutdown of Marquette, the engine production tools were shipped to Germany, where it was used to power the original Opel Blitz.