Otto Simon is a Dutch importer, distributor, and franchiser of toys and homeware, headquartered in Almelo.
Until 1970 the company was independent and grew into one of the largest toy importers in Europe.
Since 1997 the company has evolved from a wholesaler into a retail organisation, with its own toy formulas Speelboom, Wigwam, Technohobby and Early Learning Centre.
[1] In 2021 Marskramer, Novy, Prima, Wholesaler Gouda and Toys2Play were acquired from the Audax Groep.
[1][2] Otto Simon's toy stores Wigwam and Speelboom were combined under the formula Top1Toys in 2000.