The series premiered on September 12, 2005, in syndication until it was picked up by the Hallmark Channel in September 2010 as part of a larger deal that turned over most of the cable network's daytime schedule to shows from Stewart's production company, MSLO Productions.

[1] It followed her previous syndicated show Martha Stewart Living that ran from 1993–2004.

The series' production company came to a consensus with Hallmark to end Martha due to the rising costs.

Each episode includes several segments related to cooking, crafts, gardening, interior design, and other topics related to arts and crafts.

On Hallmark, the series also aired Monday through Friday but at the same time of 10:00 am EST.