Martin Joseph Bogdanovich (November 5, 1882 – June 18, 1944) was a Croatian American fisherman, entrepreneur, and founder of the seafood company now known as StarKist.
[6] The company quickly became a success, and Bogdanovich established himself as a leader in the California fish canning industry.
[8][9] In the 1940s, Bogdanovich turned his operations to tuna canning when California's coastal supply of sardines began to decrease.
[10] Under Bogdanovich's leadership, in 1942, the company began marketing its products under the "Star-Kist" brand name.
[11] Bogdanovich was active in the company from its inception in 1917 until his death in 1944, when his son Joseph fully took over the family business.