The senior editor and co-founder of Brave Words & Bloody Knuckles, he has written over twenty books that both critically evaluate heavy metal and document its history.
[3] Other heavy rock albums of the era, such as Nazareth's Razamanaz and Kiss' Hotter than Hell, further shaped his emerging musical tastes.
The first stage, "invention", took place in 1970 with the release of Deep Purple in Rock coinciding with debut albums from Black Sabbath and Uriah Heep.
[10][11] Popoff has stated that he considers the greatest record of all time to be Led Zeppelin's Physical Graffiti, followed by Black Sabbath's Sabotage.
[15][16] His Collector's Guide became rather notorious in some circles of rock fans for a particularly scathing review of Def Leppard's worldwide smash hit glam metal album Hysteria, to which he awarded a score of zero out of ten.
[19] In March 2015, Popoff told Metal Shock Finland's chief editor Mohsen Fayyazi that he had finished writing the book and it will be published in approximately a month's time.
[20] Popoff is a reviewer for BangerTV[21] and also appears frequently on the many shows featured on the YouTube channel of music publication Sea of Tranquility.